It’s part of a bigger plan to grow her fashion brand, Rouje, which launched in 2018, into a fully fledged lifestyle business. Haircare products and retail stores will follow. Photo: Rouje Les Filles en Rouje, the beauty brand launched by fashion line Rouje in 2022, is branching into skincare with a face wash, oil and cream. Haircare will follow next. It’s part of the company’s longer-term plans to build up a sizable beauty business alongside its fashion offering. Rouje was founded by the model and influencer Jeanne Damas in 2016, and while cosmetics were launched in 2018 under the Rouje name, last year, a separate brand was created for its beauty offering: Les Filles en Rouje. The skincare range joins the existing line up of nail polishes, blush and lip products. “Rouje was a digital brand in the beginning, but as I see it more as a lifestyle brand in the long term, it was very important for me to also develop the retail aspect, to make Rouje a physical experience as well,” says Damas. The new products, priced between $52 to $70, come in classically Gallic packaging inspired by vintage perfume bottles and cosmetics. Damas says she wanted […]
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