The three founders of the On sneaker brand – Photo: On Some of the world’s biggest footwear brands have been backing away from wholesalers’ shelves in favor of direct-to-consumer (DTC) channels, but new developments in shoe retailing are signaling that wholesale might prove to be the right fit for shoes in the long run. Nike’s reduction of its allocations to Foot Locker appears to be slowing and the athletic shoe brand recently invited wholesale partners onto its campus for the first time in three years, according to The Wall Street Journal . Michael Binetti, an equity analyst at Credit Suisse, has taken this as a sign that the top athletic footwear brand is beginning to reembrace wholesale as a channel. Nike furthermore recently announced a new design partnership with one of its third-party retail partners, Glossy reported. Jennifer Ford, the owner of women’s sneaker retailer Premium Goods, has designed a new Nike Air Force 1, which will be available at particular women-owned sneaker retailers chosen by Ms. Ford herself. Startup sneaker brands are also demonstrating success on retailers’ shelves, The Journal reported. Swiss high-end sneaker brand On, for instance, has focused on retailers to sell its shoes. Wall Street […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
