A Missed Opportunity? Why the European Union must Value Ingredients in Reducing Laundry’s Carbon Footprint

Science-based cooperation between legislators and industry will benefit consumers and the environment. In the 18 months since the EU’s ‘Fit for 55’ package of legislative updates to the Green Deal was passed, all sectors and industries have been hard at work to understand how they can best contribute to cutting their greenhouse gas emissions by 55% in time for 2030. In this space, the detergents industry has a role to play and is focusing on research and innovation to meet these targets. Evidence from Life Cycle Assessments (LCA) done by many industry leaders reveals that, on the European average, up to 60% of the carbon footprint from laundry occurs in people’s homes. This is largely due to the energy required to heat water to wash clothes. Lowering the washing temperature is a practical and effective step that society can take to significantly reduce emissions. Dialling down water temperature from 40°C to 30°C for each wash cycle will reduce emissions by up to 35%. If applied across Europe, this alone will reduce carbon emissions by 3.5 million tons of CO2 per year. The actions of households and consumer behaviour are key catalysts for this change. But they are only part […]

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