Vonage Recognized as Established Leader in Conversational Commerce by Juniper Research

HOLMDEL, N.J., Feb. 7, 2023 /PRNewswire/ — Vonage , a global leader in cloud communications helping businesses accelerate their digital transformation, has been recognized as an Established Leader in the Conversational Commerce space by Juniper Research, a Europe-based provider of business intelligence specialized in providing high-quality data and fully researched analysis to manufacturers, financiers, developers, and service/content providers across the communications sector. Conversational Commerce is an in-demand retail trend that capitalizes on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. Elisha Sudlow-Poole, Research Analyst at Juniper Research, remarked: "Supporting enough communications channels is no longer enough to ensure the success of omnichannel experiences. Vonage’s ability to provide value-added services, such as strong AI capabilities, CRM (Customer Relationship Management) solutions and payment integrations, into its platform ensures depth within existing communications channels. This secures its place as an established leader in this highly competitive market." The Conversational Commerce Competitor Leaderboard 2022-2027 ranks 19 vendors scored on criteria including capability and capacity, product and position, and market presence. The report highlights Vonage’s strong omnichannel support, including WhatsApp, Twitter, Messenger, LINE and Instagram, as well […]

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