CMO + Partner at LeadJig , transforming the way financial professionals identify, target, and deploy marketing. getty Today, having a website for your business isn’t enough. To truly see a return on your investment, it’s important to optimize your site for conversions. Here are five tips to help you do just that: 1. ‘Above The Fold’ Content Optimization “Above the fold” is a term that describes the portion of a website that is visible without scrolling. This content needs to catch the reader’s attention for them to stay on your website. This will directly impact your engagement and bounce rate. If your “above the fold” content is lackluster, users will be less interested in seeing what other information exists on your website. Optimize your “above the fold” content with a compelling image, then add a solid call to action (CTA) that encompasses the focal point of the page. The goal is to capture attention and engage the user to proceed through to the rest of the website. 2. Test And Measure (A/B Testing) Conversion rate optimization is an ongoing process. Continually test different elements of your website, such as headlines, CTA placement and layout to see what works best. […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
