Laura Perez-Garcia, the owner of Voltage Fashion & Styles Boutique, with Da’Vyana Williams ’24 and Leyla Knight ’24. Inside the walls of Voltage Fashion & Styles Boutique in Worcester’s Main South neighborhood, Da’Vyana Williams ’24 and Leyla Knight ’24 got to work. The social media-savvy students filled a much-needed gap for owner Laura Perez-Garcia, enhancing her store’s website by publicizing inventory and revamping her Facebook and Instagram pages with fresh content. Meanwhile, Perez-Garcia shared with the students her wisdom from seven years of small-business ownership, which will assist them as they explore their own entrepreneurship opportunities after college. This educational give-and-take was part of Entrepreneurial Experience, a course designed by School of Management Professor John Dobson that is the culmination of the entrepreneurship and innovation minor . By emulating an “incubator,” or collective workspace, students in the course develop skills like idea generation, collaboration, market testing, and marketing while working directly with established businesses. The learning model feels more like an internship than a traditional class, allowing students to gain valuable hands-on experience before graduation. Leyla Knight ’24 “It was a challenge to carve out time and think critically about how to follow Laura’s dream and support it,” says […]
Clarkies get charged up by a high-Voltage opportunity
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