CHICAGO (WLS) — As we celebrate Black History Month we are recognizing the many ways we can support black communities and businesses. That includes online, via company websites, social media and other digital spaces. Social media expert Terrence Chappell joined ABC7 to break down the many ways to support Black content creators, beyond just Black History Month. Consumers: Find, follow, and friend: It sounds simple, but the visibility and robust social following sets up a content creator for success for more formal contracts. If a Black content creator’s content resonates with you, show them some social media love with a find, follow, love, or friend. Consumers/fellow content creators: Pass the mic. This is great to help micro influencers gain more traction and reach new audiences. If you’re a consumer or an influencer with a high social media following, invite fellow Black content creators to take over your Instagram handle to share their content and story. Engage Black content creators in formal contracts and ensure that their pay is on par with their white counterparts and is right-sized to the value they bring. Don’t oblige Black creators to change their content: Aim to seamlessly weave your business goals around their […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
