Special to The Tennessean Consider creating podcast content Targeted podcast can bring marketing, company benefits “Welcome to the Half-Geek-Half-Human podcast where we discuss the intersections between technology, business, and life.” A few weeks ago, our tech consulting firm decided it was time to jump on the bandwagon and start up our own podcast. This is something we had been reticent to do in the past. With over 3 million podcasts already out there, we asked ourselves, “What’s the point?” It seemed like the last thing the world needed was another podcast taking up space. And with all that competition, why would anyone use their valuable time to listen to what we had to say? Our thinking changed though about a year into the pandemic. As many analysts predicted, the demand for podcasts dropped about 10% when the pandemic first hit. With everyone quarantined at home spending less time in their cars or at gyms, it made sense that the audience for podcasting would fade. But then something interesting happened. After the quick dip in podcast popularity, the trend reversed itself. Overall, worldwide pandemic podcast listenership ultimately increased by more than 40%. Apparently, we all love interesting content, and it’s […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
