ACA’s new advocacy resource provides an overview of connecting with your local Better Business Bureau, responding to consumer complaints and managing your agency’s online reputation. 1 minute read Are you a member of your local Better Business Bureau chapter? During ACA International’s 2022 Fall Forum and Expo, Chicago’s Better Business Bureau (BBB) President and CEO Steve Bernas presented with ACA members on the benefits of being part of your local BBB, how it tracks consumer complaints and reviews, and how it can help companies in the accounts receivable management (ARM) industry manage and improve their brand and reputation. While the BBB has been seen by some as an adversary to the ARM industry, in many cases, there are opportunities to unite the organization and industry businesses. Find out how to track and respond to consumer complaints, ask consumers to submit a review and more resources from the BBB in ACA’s new fact sheet: Do You Know Your Better Business Bureau? (PDF) . It also outlines background information on the BBB and the importance of connecting with your local chapter to create a profile on their website, get accredited and share BBB reviews with your staff, consumers and clients. For […]
Click here to view original web page at www.acainternational.org
