The next generation of successful organisations will be the ones that embrace the potential of digital transformation, or so it has been said with increasing frequency in the last decade. But is the term as useful in understanding the future of organisations as its advocates claim? While some see digital transformation as a trend that has existed since the 1950s, an alternative view is that today’s digitalisation is a distinct phase because it describes the way technology and data now define rather than merely support operations. Digital transformation, then, is a term that reflects the new operational reality for every organisation. Interest in digital transformation has also merged with the need to rebuild organisations after a period of disruption caused by the pandemic, supply chain and employee shortages, and economic uncertainty. However, these problems have also encouraged new thinking and problem solving. Organisations want to invest but without repeating past operational missteps. Nevertheless, what remains up for debate is how organisations should harness the idea of digital transformation to make such change possible. Clearly, while every organisation is digital to a greater or lesser degree, not every organisation today is using advances in digital technology as effectively. How do […]