WINE BUSINESS MONTHLY Republic National Distributing Company’s digital platform, eRNDC, experienced record growth in 2022 by prioritizing in-app collaboration across the three-tier distribution system Grand Prairie, Texas, – Republic National Distributing Company, a top beverage alcohol distributor in the nation, welcomes the new year with record growth of its collaborative e-commerce platform, eRNDC. In 2022, eRNDC surpassed several key milestones – including record sales performance, market expansion and new leadership and team support. Record Sales Performance eRNDC has reported year-over-year success since its launch in 2019. In 2022, eRNDC generated 350,000 orders in the digital platform and gained over 69% customer growth, attracting customers through in-app collaboration with RNDC sales associates and a customized user experience. “The amazing growth eRNDC has shown in the past four years proves that the beverage alcohol industry is craving an enhanced digital experience,” said RNDC President and Chief Executive Officer Nick Mehall. “In 2023, we’ll further personalize the sales experience and unite the three-tier system across our growing digital ecosystem. It’s an incredibly exciting time for our industry.” Market Expansion Continuing its growth across the Western U.S., eRNDC added digital access in Oregon and Washington, along with a piloted program for California. eRNDC […]
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