Justin Main is Vice President of Integrated Payments for Billtrust , a B2B accounts receivable automation and integrated payments leader. getty Twenty-five years old. That’s the age of the oldest members of Gen Z, those born between 1997 and 2012. And although those 25-year-olds are just out of college and beginning their careers, before you know it, they’ll be business-to-business (B2B) buyers. How do we as suppliers best prepare for them as they become our next generation of buyers? Will we be able to provide a digital-first, embedded payments environment for them that matches the sophistication of what they’re already used to as consumers? I believe that firms that do this best will outperform their peers. Here are some ways to get there. Make customer experience more important than ever. More brands are competing on customer service, instant access and personalized experiences than ever. In fact, for younger generations, it often only takes a few poor interactions to send them elsewhere. Research done by my company found that the majority of Gen Z consumers would stop doing business with a brand after just two or three less-than-stellar experiences. And digital payment acceptance is a big piece of that for […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
