Bob Born, the ‘Father of Peeps,’ has died

New York CNN — Ira “Bob” Born, known as the “Father of Peeps ,” died on Sunday. He was 98. Just Born Quality Confections, the Pennsylvania-based company that makes various candies, including the chick-shaped marshmallows, confirmed Born’s death in a statement. The company said that Born will be “remembered as a tireless and passionate advocate for the candy industry and a wonderful supporter of our community.” Born was part of the second generation in the family business that his father, Sam Born, founded in 1923. His son, Ross, retired as CEO in 2021. “We extend our deepest sympathy to his son, Ross, and the entire family,” said David Shaffer, board chair and co-CEO of Just Born. Bob joined the company in 1945 after graduating from Lehigh University with a degree in engineering physics, and service in the US Navy. Just Born said in the statement that he “devoted his life to Just Born and the science and process of candy making,” adding that he was an “inventor whose amazing intellect allowed him to see solutions to almost any situation.” Peeps have been around since the early 1950s when Just Born bought a smaller candy company that had been making […]

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