The Rise Of The Citizen Developer To Accelerate Business Efficiency

Katie is Chief Product Officer at Adjust , a mobile marketing analytics platform trusted by growth-driven marketers around the world. getty According to management consulting firm Korn Ferry , the global talent shortage is expected to reach $85.2 million by 2030, with companies around the world standing to lose over $8 trillion in lost revenue due to a lack of skilled workers. The main cause is that most organizations’ operations are supported by software despite an overwhelming lack of software developers and engineers. There are a number of ways businesses are overcoming this obstacle. One is by hiring short-term contractual software engineers or freelance developers. But the alternative option—and one that is growing in popularity—is by paving the way for citizen developers. What Are Citizen Developers? According to Gartner , “A citizen developer is an employee who creates application capabilities for consumption by themselves or others, using tools that are not actively forbidden by IT or business units. A citizen developer is a persona, not a title or targeted role.” By deploying a citizen developer program, businesses can accelerate product development and improve internal workflows by training a diverse range of employees in low-code/no-code (LC/NC) software tools. Complex coding […]

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