CPaaS: How Business Messaging Can Help Travel and Hospitality Service Teams Go the Extra Mile

Email, voice calling, webchat: today’s businesses need them all in order to stay connected with their customers. The always-on modern world has seen a rapid and far-ranging evolution of the powerful, cloud-based technology upon which it all depends. However, simple SMS is fast becoming the channel of choice — and smarter businesses are rightly putting it at the heart of their customer service strategy by deploying a communication platform as a service (CPaaS) that has messaging fully covered. CPaaS provides an easy way for businesses to add new communication capabilities to existing applications without having to build those capabilities from scratch. This can save businesses time and money, while also providing them with more flexibility in how they communicate with customers and employees. In a recent survey, 85% of smartphone owners said they prefer texts to calls or emails — a reflection on how much we all look to our mobile phones to help us run pretty much every aspect of our lives. Speed and convenience, it seems, are more important to us than pretty much anything else. In the hospitality and travel sector — where those two imperatives are perhaps most at play — the ability to communicate […]

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