Accenture Song’s Jaime Bloom and Kevin Ellenwood on the need for government services to be simple, intuitive, and trustworthy Jaime Bloom and Kevin Ellenwood are Accenture Song (formerly Accenture Interactive) managing directors serving public sector client needs. The pandemic hastened the development of ‘digital government,’ including an expansion of remote/hybrid workforces and online services. There is now tremendous opportunity for many government organisations, including national, state, and local agencies, to more effectively listen, communicate, and co-create with the people and groups being served as part of a new era of more responsive, innovative public services. We know from recent research that people want government services to be simple, intuitive, and trustworthy. Nearly two-thirds of US respondents earlier this year said accessing public services is frustrating, and they prioritised ‘ease of use’ and ‘more confidence in data security and privacy’ when asked what would make them more likely to use government digital services. At the same time, more than one-third (36%) said they prefer in-person services, and one-in-five lacks high-speed Internet access at home. Nevertheless, whether services are accessed online, in-person or via telephone or mail, digital tools encompassing data analytics, sentiment monitoring and collaborative capabilities are now widely available […]