The new year begins with high expectations, but the outlook is still unclear due to concerns about what might happen with inflation. With this in mind, consumers want to save on their spending without having to sacrifice convenience, leaving supermarkets with the task of satisfying these two needs that are now basic for their customers. In this area, supermarkets have an excellent opportunity to capitalize on in-store prepared food service, as assured by the report “The Power of Prepared Foodservice in Retail 2022,” released by the FMI-Food Industry Association . According to the report, a quarter of consumers (25%) are buying more prepared meals in-store than a year ago, surpassing last year’s and 2019’s dollar and unit sales volume. The analysis suggests that supermarkets can compete for consumers’ grocery dollars by maximizing value, nutrition, and convenience while communicating these benefits to consumers. “At a time when consumers are rethinking where to spend their grocery budget, retailers need to demonstrate the value of supermarket food service and exceed expectations,” said Rick Stein, vice president of fresh foods at FMI. FMI’s “The Power of Prepared Foodservice in Retail 2022” report provides a detailed roadmap on where retailers can focus to succeed […]