Amid increasing signs that a slowdown in the economy is at hand, dealers should look to women, especially those who fish, in their plans to ride out the storm. So says a report from the Recreational Boating & Fishing Foundation that has been advancing industry interests for more than two decades with research data, market promotion and much more. In a nutshell: If in the past fishing was primarily viewed as a guy thing, that boat has left dock. RBFF’s 2022 study — conducted with global market-research firm Ipsos — identified women as composing 37% of all anglers, the largest share on record. Some 2.8 million more female anglers hit the water in 2021 than in the five previous years, and 3.8 million more than a decade ago. Women anglers in 2021 undertook a total of 288 million fishing trips. Yet the research also revealed women continue to face adversity and underrepresentation in the fishing community. For example, almost half of female anglers indicate they do not feel respected by the angling community, and a whopping 77% don’t see themselves represented in advertising for fishing gear and apparel. While the study doesn’t directly address dealer initiatives toward women anglers, […]
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