The last few years have shown businesses unimaginable lows and unprecedented highs. The challenges during this time have put business adaptability, flexibility and agility to extreme tests. And as we move further into 2023, these challenges show no signs of retraction. With economic experts signaling a recession , evolving CX trends and the tech sector harboring its own storms, marketing leaders and CMOs are eyeing a year of new challenges — and opportunities. But 2023, as bleak as it may seem from an economic perspective, has its own set of opportunities. And marketing leaders who are progressive enough to recognize and capitalize on these opportunities are more likely to earn big wins for their businesses. “In order to meet the enterprise mandate of driving growth amid continued disruption, CMOs must act decisively to prioritize their investments and their strategy for the year ahead”, said Ewan McIntyre, chief of research, Gartner Marketing practice . How Uncertainties Are Changing the Global IT Landscape Geopolitical and economic uncertainties have overhauled almost all areas of business operation. The IT sector has historically shown remarkable resilience and flexibility in the face of unprecedented challenges. But the global uncertainties have now got to the IT […]