As the COO of a small business and a consultant for many small businesses, I have come to understand and appreciate that owners and team members must wear many hats. Marketing your business effectively often falls to the wayside when you’re focused on daily operations, and prioritizing marketing in your budget can seem daunting. In today’s digital world, marketing and public relations tools have become more accessible, and with a budget of any size, you can effectively market your business. A few tips to consider: Plan: Too many business owners only think of marketing in a reactive way vs. being proactive. This is rarely effective. Plan your marketing the way you plan any other aspect of your business, and adjust along the way. Budget: Make marketing a part of your budgeting process. Keep in mind that you control budgets when it comes to digital marketing avenues such as paid social or Google advertising. Don’t let a small budget deter you. Remember that using your own channels requires budget consideration. Small things like buying a new phone to collect better content or tapping into a platform such as Mail Chimp to communicate to an existing database require budget. Be thoughtful: […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
