Right to repair is a movement, legislative wave, and well-meaning idea that says people who buy durable products like mobile phones, tractors and dishwashers should be allowed to get them fixed by someone other than the original equipment manufacturer (OEM). This sounds reasonable, and yet the corporate opposition is coming from brands many people trust and love like John Deere, Apple AAPL +1% , and General Electric GE -0.3% . Maybe the problem is that we’re trying to solve a relationship problem with a divorce settlement. No one wins but the lawyers. Dear John Deere, Please Let Me Fix My Tractor At the State University of New York in Cobleskill, college kids study agricultural equipment in a long-standing partnership with John Deere. The students wear caps and sweatshirts with the Deere logo proclaiming their love and loyalty for the brand. The same dedication can be seen with Caterpillar CAT -0.3% , Husqvarna, and Stihl among the ag-mech and forestry crowd at SUNY Cobleskill. It’s a familiar phenomenon with brands that customers love and identify with over time – like Harley Davidson, Tesla, and of course Apple. These customers are strong net-promoters with high repurchase rates. They want to be […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
