While online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate. From crafting a more personalized customer experience to offering in-store loyalty rewards, there are many creative ways to entice customers to visit a brick-and-mortar business in person. Below, members of Forbes Communications Council share strategies to attract more customers to brick-and-mortar businesses. If you’re looking to drive more foot traffic to a physical location this year, incorporating some of these ideas into your overall marketing plan may help nudge prospects and customers off of their devices and into your store. Members pictured from left to right. Photos courtesy of the individual members. 1. Merge The In-Store And Online Experience Change your view that the in-store experience is separate from the online one. Most brands have both to meet different customer needs and to expand their reach, but treating them as siloed channels is setting yourself up for failure. Merging the best of both and allowing customers to be co-architects of their CX builds trust and repeat business. It humanizes experiences, transcending channels. – Niki Hall , Contentsquare 2. Do Cross-Promotional Events With Other Businesses When I consult with […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
