Professor Neil Morris, Digital Education Consultant, discusses what you need for a successful student engagement analytics strategy Data is at the heart of effective digital transformation, and for most universities collating data isn’t the issue. It is the ability to visualise that data in any meaningful way. Many organisations are tackling their data strategy as part of their digital transformation approach and often find this a significant challenge due to the complexity, architecture and interconnectedness of their systems and processes. The complexity continues with the need to deliver against levelling up, participation agendas, and quality and outcome initiatives, which require universities to be connected across all functions; where academics are common with professional staff, where instructional designers are in tune with IT systems delivery, and where decision making is supported through just in time insights. Data, and specifically, engagement data, offers this common language with relevance with the student and throughout the university eco-system, where ‘engagement’ reflects both the metrics of success and the means to mobilise against an issue. In the coming years, student engagement analytics will play a role in every meaningful digital transformational project across our institutions, whether in support of student outreach initiatives in aiding […]
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