Paramount’s John Halley Named Vice Chair, to Help Drive Industry Evolution NEW YORK, Jan. 22, 2023 /PRNewswire/ — The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith, as Chair of the trade organization’s Board of Directors. Borsa has served on the board since February 2020, most recently as IAB Board Vice Chair. Alysia takes on the role that was held by Krishan Bhatia, President and Chief Business Officer at NBCUniversal Media, LLC over the past year, and Krishan remains on the Executive Committee of the board. John Halley, President of Advertising at Paramount who has been on the board since March 2021, will serve as the new Vice Chair. "Alysia has made a meaningful impact on the board during her tenure. She is always willing to collaborate and swiftly address important issues for our members. Through her role at Dotdash Meredith, Alysia brings a deep understanding of the publisher perspective, which is critical as our industry is being rearchitected from the ground up. I have complete confidence she will assist in leading the industry in the right direction," […]