NRF 2023: RFID Pushes Retailers Toward Digital Transformation

A growing problem for retailers is managing inventory in omnichannel environments . Retailers want to ensure consistency across the in-store, online and social media experiences, but supply chain and staffing shortages can make this complicated. These days, the industry is benefiting from radio frequency identification technology to help retailers monitor inventory in real time. RFID’s sophisticated artificial intelligence and sensory technology can geotag and track products as they move from the warehouse to the store and into customers’ homes. At NRF 2023: Retail’s Big Show , IT leaders shared how they’re using RFID to enhance loss prevention efforts, identify counterfeit resale products and record accurate inventory. By digitizing the lifecycle of any product, retailers can take a major step toward digital transformation and gain better visibility into their supply chains. Why RFID Is Key to Unlocking Data Insights “We need to recognize that in retail now, data is currency,” said Ray Marciano, retail growth and commerce lead at Accenture, in a session on how RFID is driving digital transformation. Retailers are on the cusp of leveraging that insight further. For Takahiro Tambara, CIO of Fast Retailing, RFID lets us “collect rich layers of data at our fingertips. And from […]

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