Selling In The Modern Age? 16 Tips For Success According To Business Experts

Though selling has evolved from bartering for resources to exchanging currency for products and services, the fact remains that salespeoples’ approach to selling hasn’t necessarily evolved with it. This is especially true when a strategy has worked time and time again. However, as times change, so do customers. Being open to adopting new methods to capture potential customers and retain current ones helps ensure that a salesperson is able to foster long-term business relationships. To help salespeople embrace varying selling practices, 16 Forbes Business Council members each share one piece of advice for the “modern salesperson.” Members pictured from left to right. Photos courtesy of the individual members. 1. Remain Empathetic And Consistent The art of selling is not about the product or service you are selling. It is about the person’s ability to be empathic with customers by understanding their needs and offering solutions for those needs as well as consistently turning every "no” into an opportunity to improve the selling points. Business is made by people, so a buying decision can still be influenced by emotions. – Magda Paslaru , THE RAINBOWIDEA 2. Build Rapport With Potential Customers Build a personal rapport with potential customers first before […]

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