Why Apple’s Mac Pricing Is Bad For Customers—and Bad for Business

This article is from the free weekly Barron’s Tech email newsletter. Sign up here to get it delivered directly to your inbox. Hidden Tax. Hi everyone. Apple AAPL –0.23% ‘s product launches this week bring an old story back to the forefront. Apple charges nosebleed markups for its Mac upgrades, specifically around memory and storage. The policy should be revisited—consumers deserve better.

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