Digital transformation requires different management getty Most big firms attempting digital transformations today are frustrated with the results . At least a score of reasons help to explain the failure. But one particular cause stands out: qualms about letting go of the past. Effective digital transformations must recognize the need for a fresh start, re-examining every aspect of management with new eyes, and a passion for enabling real change, not change in name only. In persuading executives to get started on a digital transformation, it can be tempting to understate the scale of the change, or the length of the transformation journey, and talk of building on the past, as if this is simply merely updating practices that are no longer right for the time. Such language removes any hint of implicitly criticizing executives for unwitting mis-steps taken in the past: it offers the solace that they were merely doing what everyone else thought at the time was right. But it risks stimulating the taste for the status quo and inhibiting the growth of the curious mindset that is needed to enable real change. The reality is that effective digital transformation requires a re-imagination of the very concept of […]