Use TikTok yourself to get a lay of the land before posting as a small business owner, these entrepreneurs said. Marketing for Small Business Presented by TikTok can be a great platform for small business owners to market their products or services. A lot of Gen Z uses it as a search engine, so good keywords and hashtags in captions are crucial. These business owners say don’t try to look perfect or shoot professional videos — just get started. This article is part of " Marketing for Small Business ," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. Sign up for our weekday newsletter, packed with original analysis, news, and trends — delivered right to your inbox. Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy . As a 42-year-old business owner, Alice Kim initially didn’t think TikTok was the right channel to promote her clothing brand for women […]
Click here to view original web page at www.businessinsider.com
