Executives will continue to grapple with a host of challenges during the 2020s, but from the maelstrom that was their first few years, new business opportunities will arise. “As we entered the 2020s, economies were already on the edge,” says Mark Raskino, Distinguished VP Analyst at Gartner. “A decade-long boom, generated substantially from inexpensive finance and lower-cost energy, led to structural stresses such as highly leveraged debt, crumbling international alliances and bubble-like asset prices. We were overdue for a reckoning.” Although COVID-19 was the visible impetus for the economic volatility we’ve seen the last several years, the reality is that the markets were already fragile and precarious. What we’ve found, though, is that actions you take now are critical to your success during a downturn and beyond. The most important? Decisions around the way you allocate resources and invest in growth. Success requires early, decisive action by every function in the organization to manage spend, secure talent and accelerate digital. Even before the events of 2020, global consumer and citizen trust was at an all-time low. Now, the ripple effects, such as supply chain and talent shortages , and overall brand mistrust demand a relentless focus on customer value […]