Co-Founder and CMO of Content Monsta , a digital marketing agency focused on multi-media content production and marketing strategy. getty Podcasting has become a popular marketing tool for businesses of all sizes, and for good reason. Podcasts offer a unique way to reach a targeted audience, establish authority in your industry and drive conversions. However, before starting a podcast, it’s important to understand the potential benefits and costs of starting a podcast for your business and clear your mind of the most common misunderstandings about podcasting for business. Misconception #1: Success is about reaching as many people as possible. Of the several factors to consider, the first and most important step is to understand the potential benefits that a podcast can bring to your business. A podcast can help you reach a new audience, generate leads and sales, and establish your brand as an industry leader. While not transactional or immediate, these benefits can be significant and should be taken into account when determining the potential return on investment (ROI) of launching a podcast. Because podcasting for business is about your brand, reaching low-value audiences for fame does not produce an ROI. Reaching the right audience does. Misconception #2: […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
