4 ways healthcare brands should shift CX delivery

As a healthcare leader in today’s always-on and always-connected society, are you providing your consumers, members and patients with access to their healthcare information anytime, anywhere? Use an environment of “anywhere care” to your advantage and strengthen your CX and gain customer retention. ·3 min Keeping pace with technology Technology has completely revolutionized consumer expectations in every industry, and healthcare is no different. It’s transforming how people want to connect with their healthcare companies for services, driving the expectation to have access to their healthcare anytime, anywhere. In today’s healthcare landscape, this environment of “anywhere care” has prompted a new level of digital transformation and, therefore, matured consumer expectations. According to McKinsey research , more than 60% of consumers expect to be able to change or schedule a healthcare appointment, check medical records and test results, and renew a medication online. To meet the demands of consumers and attain retention, healthcare leaders must start expanding their CX approach from traditional interactions to more consumer-focused, convenient, flexible, patient-centric solutions to meet demands. See below for four ways healthcare brands can start implementing CX strategies that will put digital transformation into action. 4 ways healthcare organizations can meet “anywhere care” expectations […]

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