A foundational data and analytics strategy can significantly improve customer experiences and accelerate business outcomes. Credit: mormetaworks Business leaders know it’s crucial to use identity-driven customer data to make smart decisions. But often, they get stuck because they don’t have a unified view of their customers and prospects. That’s a recipe for poor business outcomes. The consequences of getting identity wrong are substantial: Poor data quality = missed insights, operational inefficiencies, and wasted marketing spend. Vendor lock-in and cost overruns = higher expenses with limited flexibility. Slow digital adoption = inability to activate customer data reliably at scale. Customers are engaging through multiple channels, yet 2024 Forrester Research reported that consumer perceptions of Customer Experience had dropped in three consecutive years to its lowest point ever. [i] CIOs face mounting pressure to optimize their data strategy, manage vendors effectively, and accelerate digital transformation. Identity resolution is central to all three, yet many organizations struggle with fragmented data, vendor management, and scalable identity solutions. We share three common mistakes that hinder data strategies and how they can be fixed. 1 . Underestimating the complexity of a customer data strategy Data siloed across platforms prevents unified customer profiles. Companies collect on […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
