Sampo Parkkinen is the CEO and Founder of Revieve® , a personalized digital brand experience company in beauty, skin, health and wellness. getty The beauty industry is getting back on its feet after some rough years as one of the most rapidly growing sectors. According to the latest numbers , the global beauty industry is projected to reach $571.1 billion in 2023. However, the past years have taught us that companies must stay agile to maintain relevance. We have experienced radical economic, cultural, environmental, technological and financial shifts that have forced this industry to step back and address new challenges. All these shifts have impacted beauty in ways that have impelled even the most established cosmetic businesses to reinvent their business playbooks overnight. As competition in the beauty business intensifies, brands and retailers must become more critical in considering what they should do next, think about what sets them apart and take action quickly. However, if beauty businesses can embrace the truths outlined below, they can build the foundation to succeed and scale their businesses for years to come. Many brands don’t prioritize their customer experience. The linear customer journey model used by myriads of marketers is obsolete today—the […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
