2025 vision: leading a future-ready data strategy

This year, data strategy has been front and centre, thanks to the explosion of AI and the growing awareness of the challenges that come with it. In a recent panel discussion, three data experts shared their insights on the trends shaping the ways businesses approach data. The two sides of AI AI has become an undeniable force in business and is now on every boardroom’s agenda. As Dane Buchanan, chief data and analytics officer at M&C Saatchi Performance, puts it: “AI is in every conversation, whether you want it to be or not, in good ways and bad ways. One of the biggest impacts AI has had over the last year is the speed at which you can test things.” The ability to test and prototype faster has unlocked exciting possibilities for many businesses. But the flip side of this rapid adoption? It has exposed long-standing issues with how companies manage their data. Adrian Kunzle, chief technology officer at Own Company, cautions that this rush to embrace AI has also “exposed the fact that, for years, many companies have not looked after their data properly”. He explains that many organisations lack a clear understanding of where their data resides, […]

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