Billy Loizou, Asia Pacific Area Vice President, Amperity GUEST RESEARCH: The latest report finds Australian brands are tackling growth and budget concerns amid a turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms key priorities. Economic uncertainty has fuelled a seismic shift for Aussie brands to refocus on growth and measurement with investment in customer data platforms (CDPs) and tackling changes in privacy regulations remaining top of mind for marketers, according to the Arktic Fox Digital and Marketing In Focus Report . Now in its third year and formerly known as the Marketing State of Play study, the report, developed in conjunction with Six Degrees and in partnership with Amperity , interviewed 230 marketing, digital and e-commerce leaders across Australia. It unpacks how marketing priorities are rapidly changing in today’s competitive, data-driven and customer-first environment. Industry remains underprepared for looming privacy changes Significant change is looming on the privacy regulatory front, and it appears that leveraging third-party cookies may no longer be an option after this year. Despite these shifts, when asked about the key priorities leaders have in the data and analytics space across the next 12–18 months, less than one in four […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
