Many entrepreneurs need a large amount of cash to launch or grow their startup businesses. When you’re passionate about the potential of your idea, pitching to outside investors can seem like a simple and obvious way to obtain that much-needed cash. However, first-time entrepreneurs often make mistakes when engaging with private investors, from not asking for the right amount of money to giving up too much control of their businesses. Here, Forbes Finance Council members share some common mistakes entrepreneurs make when attempting to raise capital through private investors. No matter what stage of funding you’re in, this expert advice can help you avoid common pitfalls and improve your chances of raising the money you need to grow. Members pictured from left to right. Photos courtesy of the individual members. 1. Not Getting Directly To The Important Details In Your Pitch Entrepreneurs underestimate the time their deck and story have to make an impression—90 to 300 seconds is all you have. Stop focusing on what makes you excited and use your short time to highlight the areas that get private investors excited. What is the total addressable market? Do you have a team with the knowledge and skill required […]