Continuing its investment strategy in innovation and leadership to serve a rapidly expanding digital/iLottery business, Scientific Games is positioning the global lottery company for growth. Matt Lynch, a digital experience and e-commerce expert in subscription and marketplace-driven businesses, recently joined Scientific Games as president of digital. Lynch brings more than 20 years of leadership to the company and an impressive track record of innovating and scaling digital businesses at Amazon, Samsung, Symantec, Albertsons and Firework in his previous roles. Early in his career, he spent eight years at Amazon scaling several product categories into $1 billion+ businesses, also serving as Chief Operating Officer for online entertainment content. You joined Scientific Games just five months ago. What are your initial observations on digital and lottery industry? The two things that have been most interesting to me are (1) how underpenetrated lotteries are from a digital perspective in the US – both from a pure digital play experience and an omnichannel approach. Meanwhile, sports betting and iGaming are seemingly everywhere online and in the media. And (2) that lotteries generate $371 billion in revenue annually, contributing billions of dollars in funding to programs and good causes in their jurisdictions to improve […]
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